Coverart for item
The Resource Blog rules : a business guide to managing policy, public relations, and legal issues, Nancy Flynn

Blog rules : a business guide to managing policy, public relations, and legal issues, Nancy Flynn

Label
Blog rules : a business guide to managing policy, public relations, and legal issues
Title
Blog rules
Title remainder
a business guide to managing policy, public relations, and legal issues
Statement of responsibility
Nancy Flynn
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.2
Index
index present
LC call number
HD30.37
LC item number
.F59 2006
Literary form
non fiction
Nature of contents
bibliography
Label
Blog rules : a business guide to managing policy, public relations, and legal issues, Nancy Flynn
Link
http://catdir.loc.gov/catdir/toc/ecip067/2006002362.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 199-214) and index
Contents
The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies
Control code
2562483
Dimensions
23 cm.
Extent
xii, 226 p.
Isbn
9780814473559
Lccn
2006002362
System control number
  • (OCoLC)ocm63297596
  • (OCoLC)63297596
Label
Blog rules : a business guide to managing policy, public relations, and legal issues, Nancy Flynn
Link
http://catdir.loc.gov/catdir/toc/ecip067/2006002362.html
Publication
Bibliography note
Includes bibliographical references (p. 199-214) and index
Contents
The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies
Control code
2562483
Dimensions
23 cm.
Extent
xii, 226 p.
Isbn
9780814473559
Lccn
2006002362
System control number
  • (OCoLC)ocm63297596
  • (OCoLC)63297596

Library Locations

    • Columbia County LibraryBorrow it
      7022 Evans Town Center Blvd, Evans, GA, 30809, US
      33.546516 -82.132858

Library Links

Processing Feedback ...